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1. Introduction

We, at Divyang humsafar and our affiliated companies countrywide (hereinafter collectively referred to as “DH”), are committed to respecting your online privacy and recognize the need for appropriate protection and management of any personally identifiable information you share with us. This Privacy Policy ("Policy") describes how DH collects, uses, discloses and transfers personal information of users through its websites and applications, including through www.divyanghumsafar.com, mobile applications and online services (collectively, the "Platform").

This policy applies to those who visit the Platform, or whose information DH otherwise receives in connection with its services (such as contact information of individuals associated with DH including partners) (hereinafter collectively referred to as “Users”). For the purposes of the Privacy Policy, “You" or “Your” shall mean the person who is accessing the Platform.

2. Types of Personal Information collected by DH

“Personal information” (PI) - means any information relating to an identified or identifiable natural person including common identifiers such as a name, an identification number, location data, an online identifier or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person and any other information that is so categorized by applicable laws.

We collect information about you and/or your usage to provide better services and offerings.

The Personal Information that we collect, and how we collect it, depends upon how you interact with us. We collect the following categories of Personal Information in the following ways:

• We may collect your Personal Information such as name, email address, date of birth, mobile number, mother tongue, password, country, state/nationality, gender, current location, city, pin code, marital status, height, occupation, income etc.
• When you complete your profile, you can share with us additional information, such as details on your personality, family details, contact address and other details about you, as well as content such as photos. To add certain content, like pictures or videos, you may allow us to access your camera or photo album. Some of the information you choose to provide us may be considered “special” or “sensitive” in certain jurisdictions, for example your ethnic origins, religious beliefs, sub caste, physical and mental conditions. By choosing to provide this information, you consent to our processing of the information., when the you sign up as a member or you set up an alert on the Platform, we may reach out to you as per your settings;
• Information that one would usually include in a matrimonial profile, including name, contact details such as e-mail address and mobile number, date of birth, educational qualifications, data relating to your current employment, income photographs, visa and work status etc. when you register on the Platform;
• Information about the services that you use and how you use them, including log information and location information, when you are a user of the services through the Platform;
• We may collect your Personal Information such as name, age, contact details, preferences, etc. through surveys and forms, when you choose to participate in these surveys etc.;
• We may collect your documents on age, address, income etc. for verification purposes to provide additional credibility to your profile.
• When you communicate with DH or use the Platform to communicate with other members (including advertisers, Users (such as partners), we collect information about your communication and any information you choose to provide;
• When you visit the Platform, we use cookies to automatically collect, store and use technical information about your system and interaction with our Platform;
• When you use a device to access the Platform, DH may collect technical or other related information from the device as well as the device location;
• To the extent permitted by law, DH may record and monitor your communications with us to ensure compliance with our legal and regulatory obligations and our internal policies. This may include the recording of telephone conversations.
• We may collect your and your partner’s information such as but not limited to name, gender, date and time of birth, city, state, country and email if you avail our horoscope services.
• We may collect, process and store your user ID associated with any social media account (such as your Facebook and Google account) that you use to connect with us or to avail our services
• When you use your social media account information to access the Platform, or otherwise connect your social media account with the services of the Platform, you consent to our collection, storage, and use, in accordance with this Privacy Policy, of the information that you make available to us through the social media interface. Please see your social media provider's privacy policy and help centre for more information about how they share information when you choose to connect your account.

3. How DH may use your Personal Information

We will only use your personal data in a fair and reasonable manner, and where we have a lawful reason to do so.

Our use of your personal data depends on the purpose for which you interact with us. We may process your Personal Information for the following purposes:

• Protecting our Users and providing you with customer support;
• Our automated systems analyse your content to provide you customised search results and recommendations.
• Send alerts and emails such as match alert mails, membership mails, kundli alert mails, visitor alert mails, new matches mails, contact alert mails, photo request mails, service mails, promotional mails, SMS alerts and call alerts(s) to you ( To unsubscribe, please visit the Alert Manager link on your profile).
• We also process your chats with other users of the Platform, for purposes such as fulfilment of legal obligations, monitoring for offensive or menacing content etc.
• We use information collected from cookies and other technologies, like pixel tags, to improve your user experience and the overall quality of our services (for more information please refer to paragraph 4 below). When showing you tailored ads, we will not associate an identifier from cookies or similar technologies with sensitive categories, such as those based on race, religion, sexual orientation or health, improving the Platform and its content to provide better features and services.
• Conducting market research and surveys with the aim of improving our products and services.
• Sending you information about our products and services for marketing purposes and promotions;
• Preventing, detecting, investigating and taking action against crimes (including but not limited to fraud and other financial crimes), any other illegal activities, suspected fraud, or violations of the Platform’s Terms of Use in any jurisdiction
• To the extent required for identity verification and due diligence checks if so undertaken.
• Establishing, exercising or defending legal rights in connection with legal proceedings (including any prospective legal proceedings) and seeking professional or legal advice in relation to such legal proceedings.

4. Cookies and Other Tracking Technologies

Some of our web pages utilize "cookies" and other tracking technologies. A "cookie" is a small text file that may be used, for example, to collect information about web-site activity. Some cookies and other technologies may serve to recall Personal Information previously indicated by a user. Most browsers allow you to control cookies, including whether or not to accept them and how to remove them.

You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser, but please note that if you choose to erase or block your cookies, you will need to re-enter your original user ID and password to gain access to certain parts of the Platform.

Tracking technologies may record information such as Internet domain and host names; Internet protocol (IP) addresses; browser software and operating system types; clickstream patterns; and dates and times that our site is accessed. Our use of cookies and other tracking technologies allows us to improve our Platform and the overall website experience. We may also analyse information that does not contain Personal Information for trends and statistics.

5. The Basis/ Grounds which we rely on for collection and processing of your Personal Information:

Your Personal Information is collected and processed by DH based on the following legal grounds depending upon the nature of Personal Information and the purposes for which it is processed.

• Consent:

DH relies on your consent in order to process your Personal Information in certain situations. If DH requires your consent to collect and process certain Personal Information, as per the requirements under the applicable data protection laws, your consent is sought at the time of collection of your Personal Information and such processing will only be performed where consent is secured.

• Compliance with a legal obligation:

Your Personal Information may be processed by DH, to the extent that such processing is necessary to allow DH to comply with a legal obligation. An example of this would be if DH is required to disclose your Personal Information to respond to a court order or if DH is required to retain specific records for a fixed period to comply with requirements under any applicable law.

6. Children

To use the Platform, you agree that you must be the minimum age (described in this paragraph below) or older.

The minimum age for these purposes shall be eighteen (18), however if local laws require that you must be older for DH to be able to lawfully provide the services over the Platform to you then that older age shall apply as the applicable minimum age.

If you are under the age of 18 or the age of majority in your jurisdiction, you must use the Platform under the supervision of your parent, legal guardian or responsible adult.

7. Retention of Personal Information

We retain your Personal Information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

We will generally retain your profile data and activity while your account is active. If you wish to cancel your account or request that we no longer use your information to provide services, you may delete your account directly through the Platform or contact us.

Upon deletion of your account, we will initiate the process of deleting your personal data from our systems, unless we are legally obligated to retain certain information (for example, for legal, tax, or auditing purposes). This process may take up to [e.g., 30-90] days from the initiation of the request. Some anonymized or aggregated data may be retained for analytics purposes.

8. Your Rights and Choices

You have the right to request the deletion of your Personal Information. You can often delete your account and associated data directly within the app's settings. Alternatively, you can contact us using the details below to request deletion. We will comply with your request, subject to certain legal exceptions that may require us to retain some data.

DH provides you the ability to keep your Personal Information accurate and up-to-date. If at any time you would like to a) rectify, update or correct your Personal Information; b) obtain confirmation on whether or not your Personal Information is processed by it; c) access your Personal Information or exercise your right to data portability; or d) exercise your right to restrict the continuing disclosure of your Personal Information to any users by DH in certain circumstances, you are requested to contact us using the contact details mentions below. We will require you to provide a valid proof of your identity, in order to ensure that your rights are respected.

For the exercise of certain rights, you may be required to approach the relevant authority / designated officer as per the provisions of the applicable data protection laws.

DH may in accordance with the provisions of applicable data protection laws, charge a fee for fulfilling your request, in particular in case of excessive or manifestly unfounded request. Further you acknowledge that the abovementioned rights are not absolute and are subject to limitations as per the applicable data protection laws.

9. Confidentiality and Security

• The security and confidentiality of your Personal Information is important to us and DH has invested significant resources to protect the safekeeping and confidentiality of your personal data. When using external service providers acting as processors, we require that they adhere to the same standards as DH does. Regardless of where your Personal Information is transferred or stored, we take all steps reasonably necessary to ensure that personal data is kept secure.
• We seek to ensure compliance with the requirements of the Information Technology Act, 2000 and Rules made there under to ensure the protection and preservation of your privacy. We have physical, electronic, and procedural safeguards that comply with the laws prevalent in India to protect your Personal Information. By accepting the terms of this Privacy Policy, you agree that the standards and practices being implemented by us, are reasonable and sufficient for the protection of your Personal Information.

10. Social media

DH operates channels, pages and accounts on some social media sites to inform, assist and engage with customers. DH monitors and records comments and posts made on these channels about itself in order to improve its products and services.

Please note that you must not communicate the following information to DH through such social media sites:

• sensitive personal data including (i) special categories of personal data meaning any information revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, and the processing of genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or data concerning a natural person's sex life or sexual orientation and (ii) other sensitive personal data such as criminal convictions and offences and national identification number ;
   
• Excessive, inappropriate, offensive or defamatory content.

DH is not responsible for any information posted on those sites other than the information posted by its employees on its behalf. DH is only responsible for its own use of the Personal Information received through such sites.

11. Changes to this Privacy Policy

DH reserves the right to update, change or modify this Privacy Policy at any time. The Privacy Policy shall come to effect from the date of publication of such update, change or modification

12. Data Security and Breach Notification

• Data Security: We implement appropriate technical and organizational security measures designed to protect your Personal Information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. These measures include encryption, secure socket layer (SSL) technology, and access controls.
• Breach Notification: In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify you and the relevant regulatory authorities as required by applicable law. We will make such notifications without undue delay.

13. Disclaimer

While we strive to use commercially acceptable means to protect your Personal Information, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security. We are not responsible for the actions of users from whom we have received your data in accordance with this policy

In case any Personal Information is shared by you with DH, which is not requested by DH during registration, (whether mandatorily or optionally), DH will not be liable for any information security breach or disclosure in relation to such information.

If you have any questions regarding this Privacy Policy or the protection of your Personal Information, please contact DH’s Data Protection Officer/ Grievance Officer at the following:

14. Data Protection Officer/ Grievance Officer

In case you have any complaints and/or grievances in relation to the processing of your Personal Information you can send your complaints via e-mail to our grievance officer: